This site uses cookies. Read about our cookie policy


PR Campaign for Norfolk tourist attraction shortlisted for CIPR Award

in Awards, Leisure and tourism

We are delighted to announce that Reflection PR has been shortlisted for a 2016 CIPR PRide Award.

We have been shortlisted for the Best ‘Low Budget Campaign’ for our work launching Hootz House at Pensthorpe Natural Park last summer.

Cipr banner

The CIPR PRide Awards is the only UK-wide awards scheme to recognise excellence in public relations and communications work across Scotland, Wales, Northern Ireland and six English regions.

We captured the media’s attention – without the need of a VIP celebrity – by putting children in this starring role. Our approach also involved media and blogger relations, press trips and event PR.

Our messages reached an audience of 1,019,881 in key media, including The Independent, Eastern Daily Press, BBC Radio Norfolk and Primary Times. And two months after opening, Pensthorpe Natural Park has seen a 15% increase in visitors to the attraction.

“As a member of the CIPR, we are delighted to have received this recognition” says Suzy Pettican, managing director of Reflection PR.

“This accolade demonstrates how a collaborative and creative approach to working with clients can achieve substantial results.”

The awards ceremony takes place in September – so posh frocks at the ready and fingers crossed!

In the meantime, take a look at our campaign for Hootz House here.