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New boutique fitness gym arrives in Norwich

in News

Core Fitness, a new breed of ‘feel-good’ gyms has launched in Norwich offering the latest boutique trend with smaller classes, high energy playlists and a nightclub feel.

Based in The Union Building on Rose Lane, Core Fitness offers flexible memberships, energy-boosting classes and full cardio and resistance workouts – all under disco lights and the watchful eye of a friendly team of Personal Trainers.

Core Kitchen juice bar provides post-workout protein shakes, plus complimentary coffee and chilled towels are available for members adding to the lifestyle experience Owner Sam Bird hopes to create.

After seven years as a personal trainer, working with a number of celebrities in London including Made In Chelsea’s star Toff, Sam has launched Core Fitness to meet the UK’s trend of boutique gyms.


He adds: “I have always wanted to open up my own gym and bring something different to Norwich.
Gyms have changed a lot; people used to sign up to long contracts but then not use their membership or be scared of using the equipment.We’re hoping to change that by offering flexible contracts and a fun and immersive experience that helps people conveniently incorporate fitness into their lifestyle.”

Pay as you go classes cost £5.00 per session with two classes currently including:

  • Fight Club – Mondays – 7.30pm – 8.15pm
  • Bootcamp – Thursdays – 7.30pm – 8.15pm

Yoga classes are launching shortly.

  • Free access to all classes
  • Complimentary chilled towels and coffee
  • 10% off personal training

All Union Building workers receive 10% off membership.

Social nights are also being set up including a ladies’ fitness wear catwalk show.

Sam adds; “We want to help people get the absolute most out of their gym membership and get fitter and stronger whilst having a good time in a fun environment.”

To find out more about this new, exciting style gym or book a class, visit: or call Sam on 07947 113942.