2016 is set to be the landmark year for video , with visual content on the rise and playing a major role in digital marketing.
In fact, a recent report found that 80% of all internet traffic will be video by 2019. Up from 64% in 2014!
Brands have a growing range of options to reach consumers with video, creating both new opportunities and challenges. Video consumption on Facebook and Snapchat over the past year clearly demonstrates the appetite for online video is vast.
This is a trend that shows no signs of slowing down. If predictions in the CISCO study prove to be correct, the overwhelming majority of internet traffic within in the next few years will be video.
So, what does this mean for businesses?
Viewers who are engaged will share visual content, spend more time on your website, and interact more with your brand. And is also one of the best options for social media campaigns.
Over recent months, we’ve produced visual content for clients including video:
Who: Solus Grills
What: Designs and creates bespoke aregentine grills
Why: We produced a video for his new website and social media. With the use of storytelling, the video shows the argentine grills being made from scratch and the process to the client’s garden. This helps put emphasis on the USP of this product – which is that they are handmade and bespoke.
Who: Shower Power Booster
What: Creates in-line shower pump which increases low water pressure and boosts flows
Why: We put together some product tutorial videos explaining how Alan Wright’s products are used. We also created an animated video for Shower Power Booster showing the benefits of using his products – perfect for social media.
Click here to see our YouTube page with all client videos.
Want to make video a part of your marketing strategy?
Our video service is an affordable option for small businesses and start-ups.
To chat about your needs, call us on 01603 219191 or drop us an email firstname.lastname@example.org