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7 ways video can boost your business

in News

By 2017, video content will account for 69% of all consumer internet traffic, according to Cisco. So, what is it exactly about video content that makes it so popular for businesses?

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Here’s why we think video bolsters your online presence:

  • Videos tell a story  – Did you know that seven in 10 people view brands more positively after watching interesting content about them?
  • Increases your reach  – The number of platforms for video is growing – including You Tube, Twitter, Facebook, Instagram and Periscope. Combine this with the fact that video is peerless means you can easily reach a large audience
  • Digestible content  – One minute of video is worth 1.8 million words – so you can share complex messages in a simple, engaging way
  • Grab someone’s attention  – With more and more social channels to compete with, our attention spans are dwindling. You now only have 9 seconds to grab someone’s attention – video is a great way to do this
  • Improve your search ranking –  You Tube is the second largest search engine so why not increase your exposure by having your own channel?
  • Increase sales! –  Forbes Insight shows that 50% of people who watched an online video then went on to make a business purchase – not bad eh?
  • 300 hours of video content is currently uploaded every minute  –  so be a part of this.

What do you think? Tell us about your experience of using video as part of your marketing strategy below. 

Clients we have worked with on video content 

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