7 ways video can boost your business

Here’s why we think video bolsters your online presence:

• Videos tell a story  – Did you know that seven in 10 people view brands more positively after watching interesting content about them?

• Increases your reach  – The number of platforms for video is growing – including You Tube, Twitter, Facebook, Instagram and Periscope. Combine this with the fact that video is peerless means you can easily reach a large audience

• Digestible content  – One minute of video is worth 1.8 million words – so you can share complex messages in a simple, engaging way

• Grab someone’s attention  – With more and more social channels to compete with, our attention spans are dwindling. You now only have 9 seconds to grab someone’s attention – video is a great way to do this

• Improve your search ranking –  You Tube is the second largest search engine so why not increase your exposure by having your own channel?

• Increase sales! –  Forbes Insight shows that 50% of people who watched an online video then went on to make a business purchase – not bad eh?

• 300 hours of video content is currently uploaded every minute  –  so be a part of this.

What do you think? Tell us about your experience of using video as part of your marketing strategy below. 

Clients we have worked with on video content 

• Forest Park – a leisure and tourism PR video shared across social media and a website’s landing page
• ThatSale Site  – a vox pop video to launch a new online fashion brand
• Holkham Country Fair  – coverage of this popular North Norfolk event shared across social media channels and used within a news story on the Eastern Daily Press website.