The small business guide to Twitter

We think it’s vital to be seen and heard and this channel offers fantastic PR for small businesses. So, some questions we thought you might like answering…Is the guide for me? “Twitter for Your Business” is an all-encompassing guide for even the most technophobic of Twitter dodgers. Although the guide may be simplistic, its ideas on how to use Twitter to benefit your business are imaginative and innovative. The content is easily achievable for those who are just stepping into the driver’s seat, however it also offers an array of fresh ideas for the more experienced tweeter.What can I learn from the guide? It contains lots of good recommendations including how you should first follow your competition to learn more about them. It also suggests strategies to ensure your customers keep checking back such as offering promotions as well as re-tweeting positive messages to build customer loyalty.How do I know if my Twitter presence is effective? As with any PR for small businesses, its importance to measure the impact of your activity. The guide contains a “Measure and Increase your Impact” section, with great ideas on how to track your Twitter success including using Google analytics to see how much traffic is coming from your Twitter account. And looking at your follower growth and number of Twitter promotions used in store.Thumbs up The “Twitter for your business” guide gives you all the theory to stop waiting on amber and go for green with effectiveness. Twitter can be an extremely beneficial, monitorable tool for small businesses and we think this guide provides fresh ideas to be ahead of the competition. Are you a small business? Let us know what you think of the guide or tell us your experience of how Twitter has helped your business.