Woodforde's Norfolk Ales Key Facts:
- Woodforde’s is Norfolk’s most loved brewery.
- The brewery teamed up with the University of East Anglia (UEA) to support its first real ale society.
- Its first ever beer and food matching event was a sell-out.
- Bure Gold was one of its fastest selling beers.
Our Brief
Our challenge was to increase brand awareness with real ale fans across the UK through drink PR.
![](https://reflectionpr.co.uk/wp-content/uploads/2016/12/bruce_and_pete_with_kippers_course_250x181.jpg)
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Solution
Our PR agency’s approach included:
- Publicising its first ever food and beer tasting event with a media lunch and social media campaign
- Managing the press launch of Woodforde’s summer beer, Bure Gold
- Co-ordinating media around the Royal Norfolk Show and an appearance from former head of the British army, General Lord Dannatt
- Entering the business into the EDP’s Business Awards
- Setting up brewery tours set up with an Archant Editor and Publican Morning Advertiser Editor,
Results
Within our first 6 months, our results included:
- Press coverage of the Ale Trail alone reaching more than 76,000 people
- Woodforde’s named a finalist for the Food and Farming Excellence award
- A front page mention and a double page spread secured in regional media
- A buzz created on social media, resulting in a sell-out food and ale matching event.
The team at Reflection PR have achieved fantastic results, including the biggest spread of coverage we've ever had in our key regional paper. Offering a planned and proactive approach, they bring sound PR advice and ideas to our business.
Rupert Farquharson, Managing Director, Woodforde's