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Challenge

Woodforde’s required a PR agency to manage the launch of its latest beer, Bure Gold, plus manage its press office and issue engaging content to journalists.

Solution

Reflection PR worked closely with Woodforde’s to agree newsworthy stories to showcase its success and popularity amongst real ale drinkers, as well as enticing new audiences.

Result

Press coverage of the Ale Trail alone reached more than 76,000 people, its first ever food and drink event was a sell-out thanks to traditional and social media.

Woodforde's Norfolk Ales

Key Facts:

  • Woodforde’s is Norfolk’s most loved brewery.
  • The brewery teamed up with the University of East Anglia (UEA) to support its first real ale society.
  • Its first ever beer and food matching event was a sell-out.
  • Bure Gold was one of its fastest selling beers.

Our Brief

Our challenge was to increase brand awareness with real ale fans across the UK through drink PR.

Solution

Our PR agency’s approach included:

  • Publicising its first ever food and beer tasting event with a media lunch and social media campaign
  • Managing the press launch of Woodforde’s summer beer, Bure Gold
  • Co-ordinating media around the Royal Norfolk Show and an appearance from former head of the British army, General Lord Dannatt
  • Entering the business into the EDP’s Business Awards
  • Setting up brewery tours set up with an Archant Editor and Publican Morning Advertiser Editor,

Results

Within our first 6 months, our results included:

  • Press coverage of the Ale Trail alone reaching more than 76,000 people
  • Woodforde’s named a finalist for the Food and Farming Excellence award
  • A front page mention and a double page spread secured in regional media
  • A buzz created on social media, resulting in a sell-out food and ale matching event.

 

The team at Reflection PR have achieved fantastic results, including the biggest spread of coverage we've ever had in our key regional paper. Offering a planned and proactive approach, they bring sound PR advice and ideas to our business.

Rupert Farquharson, Managing Director, Woodforde's

Suzy Pettican

Talk to our expert
Suzy Pettican

Suzy has vast experience of working with food and drink brands to put them on the map.

In Summary

Client: Woodforde's Norfolk Ales
Sector(s): Food and drink, beer, alcohol
Service(s): Launch PR, Media relations, Social Media, Reputation Management

Challenge

Woodforde’s required a PR agency to manage the launch of its latest beer, Bure Gold, plus manage its press office and issue engaging content to journalists.

Solution

Reflection PR worked closely with Woodforde’s to agree newsworthy stories to showcase its success and popularity amongst real ale drinkers, as well as enticing new audiences.

Result

Press coverage of the Ale Trail alone reached more than 76,000 people, its first ever food and drink event was a sell-out thanks to traditional and social media.