Wolterton Park Key Facts:
- National PR strategy included organising press trips and editorial reviews.
- Website improved
- Web traffic increased.
Our Stately Home PR Brief
Wolterton Park is a historic Grade I listed Georgian estate and one of the four great 18th century power houses of Norfolk, and appointed Reflection PR for its stately home PR to boosts is national presence.
Peter Sheppard and Keith Day bought the property in 2016 and restored the ‘sleeping beauty’ back to its former glory, transforming the outbuildings into exquisitely designed holiday lets.
Our brief was to place Wolterton Park firmly on the map for anyone seeking a high quality, tranquil, authentic and beautiful break in North Norfolk.
This included:
- Stately Home PR strategy – Achieving editorial and press reviews for the holiday lets in high quality media including The Sunday Times, Tatler, Conde Nast Magazine and House and Garden
- Building relationships with national and regional journalists
- Drawing attention to Wolterton Park via the personal Sheppard/Day story as one of the most important private restoration projects of its kind
- Advising on social media and website content, kickstarting a series of website improvements and increasing website traffic from social media.
Solution
To build strong media relationships and secure press trips and editorial coverage with high quality national media.
It was important to tell the story of Wolterton Park, emphasising the importance of the work being done by Keith and Peter and subsequently securing higher booking rates for the holiday lets, which are sustaining the property.
Our comprehensive PR Plan included the following activities:
- Arranging press trips with credible media outlets
- Achieving editorial coverage in high quality national travel, lifestyle and property publications
- Building long-term relationships with journalists to lay the foundations for future media coverage
- Creating engaging content in the form of fact sheets, press releases and feature commentary.
Results
Reflection PR has secured Wolterton Park coverage in several top tier national publications including The Sunday Times, Conde Nast Traveller, The Times Magazine, House & Garden and Tatler. Following national coverage in high quality publications Wolterton Park saw a rise in bookings.
We achieved:
- High volumes of positive editorial including national print, online and broadcast
- Increased social media reach
- 61% increase in website traffic
- Tatler named Wolterton Hall as one of its 101 ‘best places to stay in the world’
- A three-page feature in the Sunday Times on the restoration and design
- Sold-out Wolterton Recitals events
- Securing a 12 page and front cover feature in House and Garden .
“As a new business following a major restoration of this historic estate, we requested Suzy’s help in establishing our name with the national press, providing exclusive stays on the Wolterton Estate.
Her support has been invaluable and has resulted in some wonderful coverage in House and Garden, Conde Nast Traveller, Tatler, Town & Country, The Times, The Sunday Times to name but a few publications. Suzy has first class experience and a positive and committed attitude.”
Laura Foster, Managing Director, Wolterton Park
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Suzy Pettican
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