Press trip management
in Launch PR, Leisure and tourism, Norfolk Travel PR, Travel PR
Press trips are a fantastic way to enable journalists to experience first-hand the leisure and tourism destinations we represent.
We were delighted that our recent press trips for Starr Holiday Homes resulted in reviews in the following publications:
Our successful press trip resulted in a review of The Wood Store – a luxurious two bedroom holiday home.
And a review of Barbarella in this title.
Press trips are an important part of the PR toolkit when focusing on travel PR – otherwise known as Fam trips, they provide journalists and influencers with first hand experience of staying in a destination, holiday property, stately home or hotel.
As with anything PR related, it is important to have a robust PR strategy in place – finalising the objectives of the press trip, who the target media are and the outcomes you’re expecting. Alot of time and investment goes into press trips so it’s important to get the first impression to the media right – as journalists are bombarded with invitations, so you need to stand out! For the right reasons!
Once you have decided on your strategy and written your compelling invitation, you need to nail down your target audience and ensure they are the best person at the media / online title. And then craft a strong pitch. Whether that pitch is by email or phone (most now prefer email due to time pressures) – again it’s important to get this essential part right. Why should the media be interested in your offering?
