How effective PR can boost your 2013

Here are our top five reasons why PR is a sound financial investment for 2013:

1) PR helps SME’s compete with the big boys. The problem many small businesses face is competing with larger, more established competitors. PR for SME’s works really well as it’s all about raising profiles so perfect for those unknown in the media.

2) It’s not as expensive as you think. Many people believe PR is expensive, but this isn’t the case as it’s more cost-effective than advertising. Public relations consultancies work with your budget to get the best results and many work on a project or retainer basis.

3) Spreading the word. PR is all about raising awareness and getting your name out there. And to maximise exposure and coverage, PR agencies now distribute stories to online publications and websites as well as print media. Social media can also be used to reach a wide range of audiences, helping to spread the word about you and your company.

4) PR is measurable. A good public relations consultancy will set KPI’s and objectives for what you want to achieve before starting work on your campaign. They will then continuously monitor these and measure the results based on the objectives set. For example, one of our clients was holding an open day and the only way they publicised it was through the use of PR. As a result they had over 80 people turning up.

5) Beats off the competition. Your competition may be reducing their marketing spend, so what better time to invest in PR to make you stand out from the crowd.

Don’t be afraid to shout about your success. PR can put you in the spotlight and you don’t need to spend thousands for it to be effective.

But don’t just take our word for it, take a look at some of the companies we have helped.

Or ask us about our Pick and Mix PR menu to give you a taste of our services.