7 reasons why good content matters

But it’s not just your website where it matters. Here is why content is key:

1. Your customers are online Today’s audience go online. And social networking has seen a meteoric rise in the UK, with a fifth of over 65s using these sites. Find out where your customers are, what content they are interested in and then create it.2. Visitors don’t hang about for long Your website is your shop window. The average website visitor only stays on your website for a limited time before making a decision to look further. So your content needs to be ‘sticky’. In other words, keep people online. And attract them back.3. Your reputation is key Content comes in all shapes and sizes from a simple tweet to a video. Someone, somewhere will be talking about your company. Join in with the conversation and protect and enhance your hard-earned reputation.4. Your competitors are telling a better story Fed up of seeing your competitors popping up everywhere? They are almost undoubtedly creating high-quality content, whether that’s blogs, tweets, features or video. They are standing out. Which is exactly what you must do.5. Great content has ‘legs’ Us PR folk used to fax press releases and relied on journalists to publish our stories. Digital PR means you now have an army of ‘citizen journalists’. Also known as bloggers who can help tell your story. Just like traditional PR, the trick is to identify the influential ones and write engaging stories.6. You can measure it Online PR means you can tell exactly how many people have read your blog posts, what social media activity is the most influential and where your audience is arriving from. This helps to create more stories of a similar vein.7. You can’t cheat Google Google is clever. It can tell the difference between rushed, keyword-spammed copy and high-quality, relevant content and knows that a link from a news sites is authoritative.

So think quality. If something is worth doing, it’s worth doing properly.