41% increase in bookings for tourism PR client
in News
Investment of more than £130,000 into a four star camping, touring and holiday park in North Norfolk has seen a 41% surge in bookings so far this season.
Due to a rising trend of people buying holiday homes, 52 touring pitches have been converted into ‘The Dell’, a dedicated area for static caravans and wooden lodges over the past five years. With sales of holiday homes increasing by 50% over the past 12 months.
Investment has also been made into improving park lighting and grounds and refurbishing the swimming pool changing rooms – regarded by Visit England as a “major enhancement”. A new website, video and PR and marketing campaign has also been created to raise the profile of Forest Park.
Park owner Deborah Gurney says: “The 2014 holiday season has got off to a fantastic start and we are significantly ahead of our 2013 turnover. We have just been awarded a Gold Award by Visit England again and it is lovely to see the place buzzing!”
Speaking to other hoteliers and tourism bodies, I think confidence has returned to our sector and we have certainly noticed a rise in people booking shorter breaks but returning several times a year.”
The park is making further investment by renovating its clubhouse and improving the park’s infrastructure later this year. And the owners plan to make Forest Glade, a field opposite the main campsite offering a wilderness experience, a permanent fixture in 2015.
Deborah continues; “We have won a Bellamy Gold Award for Conservation each year since 2001 for helping wildlife to flourish and reducing energy consumption. I think the peaceful nature of our park appeals to people who want to get away from it all and then extend their holiday experience with children or grandchildren by purchasing a home.”
The Gurney family owns the 1000 acre Gurney Estate, including Northrepps Cottage Country Hotel, a 3 star hotel and restaurant, close to Forest Park.
