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Challenge

North Norfolk’s stately home, Raynham Hall, was hosting world-class musicians at its September recital and needed to raise its profile.

Solution

Reflection PR engaged influential media through arts PR to attend the event to experience the recital and beautiful stately home.

Result

120 guests attended the event in the Grand Hall, with ticket sales up by 20% since Reflection PR’s appointment.

Raynham Hall

Key Facts:

  • North Norfolk’s stately home, Raynham Hall hosts recitals from world-class musicians.
  • Ticket sales for September’s Recitals increased by 20% in three weeks.
  • Media coverage of the event has reached an audience of 166,487.
  • Funds were raised to restore works of art.

Our Brief

Raynham Hall has been in the Townshend family since it was built in 1620. And Charles Townshend, 8th Marquess Townshend and his wife Alison, Lady Townshend, have devoted the past five years to repairing and restoring Raynham Hall’s works of art and décor.

Welcoming internationally acclaimed musicians Maggie Cole and Rachel Podger on violin and fortepiano, our PR brief was to promote Raynham’s September Raynham Recitals – so these invaluable 17th century oil paintings of the children of King Charles I are restored to their former glory.

Raynham Hall
Raynham Hall Article

Solution

Our team identified that the key news hook of the story was that the Recitals would go towards restoring the 17th century portraits. 

With our strong media relationships, we secured press attendance by BBC Radio Norfolk and Cultural blogger. We also gained coverage in titles including a full page feature in the Eastern Daily Press.

Results

Our media coverage reached 166,487 people, with ticket sales increasing by 20% within three weeks.

Reflection PR is ensuring more people know about this beautiful stately home and is helping the Townshend family to raise more funds through a comprehensive PR and Marketing strategy.

 

 

Nicky Barrell

Talk to our expert
Nicky Barrell

Speak to Nicky about how PR was successful for one of the UK’s top five festivals.

In Summary

Client: Raynham Hall
Sector(s): Leisure and tourism, arts and culture, music
Service(s): Media Relations, Strategy, Event PR

Challenge

North Norfolk’s stately home, Raynham Hall, was hosting world-class musicians at its September recital and needed to raise its profile.

Solution

Reflection PR engaged influential media through arts PR to attend the event to experience the recital and beautiful stately home.

Result

120 guests attended the event in the Grand Hall, with ticket sales up by 20% since Reflection PR’s appointment.