5 reasons why you should be on Twitter
in News
Twitter is one of the biggest social networking sites in the world with over 500 million users and rapidly growing.
So what exactly is Twitter?
Twitter is an information network made up of 140-character messages called Tweets. It’s an easy way to discover the latest news related subjects you care about.
It’s also used by both consumers and businesses alike, in fact, 42% of Twitter users follow brands or companies so it’s great for reaching out to customers.
In an increasingly competitive world, it’s vital you communicate to your target audience at every possible chance and social media is no exception.
As a PR agency, it’s really important for us to be on Twitter and we have already started to see the benefits of it including new business enquiries and client wins.
Here are 5 reasons why you should be on Twitter (and social media) and the benefits it brings:
1) Raises awareness of your company. Twitter makes you visible and enables others to easily find you. You can also share your news and keep people up to date with what is going on in your organisation.
2) Helps your SEO. Social media signals are now being incorporated into the search algorithm as a ranking factor so the more times a piece of content is tweeted and retweeted, the higher it is ranked in search engines.
3) Relationship building. It allows you to promote your services and build relationships with people across the world including your customers and journalists.
4) Two way communication. Interaction is encouraged, providing a great opportunity to gain feedback from customers and see what people are saying about you.
5) Receive new business enquiries. As your awareness grows and reputation builds, you could begin to receive new business enquiries and gain new clients from Twitter, not bad from a tool that is essentially free!
Hopefully this shows you how important it is to have a presence on Twitter as it can bring a wealth of benefits if used effectively.
Want to be on Twitter but not sure how to use it? We are running an ‘Introduction to Twitter’ workshop next month so get in touch to find out more.
Tell us about how Twitter has helped your business…
