Wolterton Park

Key Facts:

• National Travel PR strategy included managing press trips and editorial reviews.
• Boosted luxury holiday accommodation sales online
• Reached over 70M audience - including 63.8 million online media

Our Stately Home PR Brief

Wolterton Park (now named Wolterton) is a historic Grade I listed Georgian estate. Peter Sheppard and Keith Day restored the ‘sleeping beauty’ back to its former glory, transforming the outbuildings into exquisitely designed holiday lets after 30 years of neglect.

Reflection PR’s brief was to place Wolterton Park on the map for anyone seeking a luxury, tranquil break in North Norfolk and to:

• Achieve editorial for the holiday lets in top tier media reaching a target audience of ABC1’s
• Showcase the restoration as one of the most important private restoration projects of its kind
• Act as Wolterton’s PR and marketing department, advising on the Stately Home’s PR, website and social media strategy.

Solution

Refection PR built strong media relationships and managed press trips and editorial opportunities with luxury travel and lifestyle media to secure editorial coverage and boost sales. We also delivered a content strategy for Instagram and Facebook and made website recommendations to boost direct bookings.

Results

Wolterton Park secured coverage in top tier national publications including The Sunday Times, Conde Nast Traveller, The Times Magazine, House & Garden and Tatler.

Our successful Travel PR campaign:

• Reached an audience of over 70 million – including 63.8 million online media
• Achieved higher booking levels of luxury holiday stays directly on its website
• Secured a three-page feature in the ​Sunday Times
• Delivered a 12 page, front cover exclusive feature in House and Garden, through an unpaid media partnership
• Increased website traffic by 61%
• Attracted 1.3M international views on a holiday property through an influencers’ You Tube video
• Secured coverage in Conde Nast Traveller and Tatler who named Wolterton Hall as one of its 101 ‘best places to stay in the world’
• Increased social media followers by 48%
• Showcased Wolterton’s honeymoon suites as one of the most luxurious in the UK from Tatler Wedding Guide (print. circ. of 102,000)
• Sold-out Wolterton Recitals events.

Travel PR testimonial

‘Suzy at Reflection PR was an invaluable PR and marketing support whilst the Wolterton estate was in the ownership of Peter Sheppard and Keith Day.

Following restoration of this historic estate, we required Suzy’s help in establishing our name with the national press and to launch our luxury stays and weddings. Without her input Wolterton would not have received such amazing national press coverage in House & Garden, Conde Nast Traveller, Tatler, Town & Country, The Times and The Sunday Times to name but a few media titles. Many opportunities were following press trips Suzy initiated and managed for journalists and influencers.

She managed all of our social media content and without her determination we would not have gained such a good following.

As the business changed ownership, she ensured a smooth handover to our in-house Marketing Manager in the summer of 2024.

Suzy has first class experience and a positive attitude to all her projects.

Laura Foster, Managing Director,

Wolterton Park, 2017-2024​