Looking into our PR and marketing crystal ball, we predict video will dominate the future of content marketing as it’s an effective way to provide easily digested content in a crowded online market place.
In an age of increased mobile phone use and information overload, half of marketers are already using video to promote their products and Nielson claims that 64% of marketers expect videos to be included in their 2017 strategies.
When it comes to potential reach, YouTube receives more than 1 billion unique visitors every month. And 1 in 3 Britons view at least one online video a week – equating to 20 million viewers a week.
The impact of the viral video is incredible – engage viewers and they will share the video with friends, families and associates. Better still, they will spend longer looking at your website and interacting with your brand.
Our team can produce a video to showcase your brand as production costs are now a lot cheaper. Reflection PR will work with you to:
- Ensure you develop a story board and strong script
- Provide video production expertise – a colleague who enjoys mobile phone footage may not be the right person to film your brand. Our team has first -hand experience of film production
- Consider the target audience you are trying to reach and ensure the video is relevant to them
- Promote your video across social media channels, fully realising your video’s potential and making it easy for users to find and share it.
As 80% of all internet traffic will be video by 2019, is it time to consider video for your brand?
For further information, please contact Suzy@reflectionpr.co.uk
And please click on the case studies below to see examples of videos we have produced;
90% of users say that product videos are helpful in the decision process.